Video ring tones (and ring back tones) continue to make the news, with the story from New York that Host competitor of Vringo is to make an IPO. In what might have been a publicity stunt, the initial press release hinted that the company was looking to raise over $64 million, this figure was later revised to some $13 million, still significant considering the company’s revenues ($36). This underpins our long-term assertion that this advertising method is most definitely a future revenue source.

From techcrunch.com … “An SEC filing has revealed that video ringtone sharing community Vringo has filed to raise an estimated $64.3 million $13.8 million via an initial public offering of stock and warrants.

The company plans to trade on NASDAQ, with Maxim Group serving as lead underwriter. Vringo  shareholders include Warburg Pincus, who invested $12 million for a 31.9% ownership stake in 2007, and undisclosed private investors.”. More