Video ring back is a new premium application that enriches the video call service environment, allowing subscribers to show a custom or commercial video clip to callers during the setup of a call connection. HOST offers a cost-effective and flexible platform that can be expanded to accommodate growth and user base, and can adapt to evolving network architectures and technologies. Video ring back can be deployed quickly and cost effectively in 3G networks. The exact implementation employed is highly dependent on existing fixed line/mobile infrastructure. The solution enables users to rapidly deploy advanced interactive services and media presentations.

Key Benefits

• Highly scalable solution within a modular architecture
• No installation or configuration - HOST will offer a turnkey solution
• Management of this service can be carried out by the user
• The Media Resource Server is a shareable resource for multiple applications
• Commercial open architecture means easy integration with existing systems

Key Features

• No configuration or software installation required on the user's phone
• Video types can be programmed to play according to date, caller/groups or special events
• Videos may contain specific calls to action, and ultimately offer interaction with advertisers' websites via WAP
• Future expansion of the service will allow Advertisers to pay for bundles of VRBT advertisements which will be played when any mobile user makes a call

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