The HOST concept offers product strength and cost effectiveness for the Network Provider, Advertiser and Mobile User. It addresses an extensive and mass market customer need, enriches mobile content, drives revenue acquisition, and applies equally to specific brand promotion and larger scale advertising.
HOST's corporate and market research has focused upon the global use and development of 3G video handsets and VOIP.
HOST is mindful of commitment to innovation partners, respect for copyright structures and DRM, and is aware of the legal and corporate defensibility of both its existing patents and potential technological developments.
"Video RBT offers exceptional and limitless opportunities to increase revenue, one that can be realised via a new business channel of mobile advertising. Also, mobile service providers are always looking for ways to increase subscriber commitment and a key tool is the level of personalisation offered. Video RBT definitely adds another dimension to subscriber self-expression"
Rafli Ridwan, Chief Marketing Officer of Nextnation (2007)